Bet365

Bet365 is the world's largest online sportsbook by revenue and active customers, serving over 100 million users globally. After years of US market avoidance while waiting for regulatory clarity, Bet365 launched its US product and has expanded to six states: New Jersey, Colorado, Ohio, Kentucky, Iowa, and Virginia. The product brings global-standard market depth to the US — a genuine upgrade for experienced bettors who have felt constrained by the US-native books.

How it works

Register, verify your identity and state residency, deposit via bank transfer, PayPal, or debit/credit card, and claim the welcome offer (typically bet $1, get $365 in bonus bets). The interface is information-dense — every game has 40-100+ pre-game markets covering mainstream and exotic wagers. Live betting opens the full in-play suite: quarter/half/game odds, player stats, and streaming where available.

Features & tools

The market catalog is Bet365's core differentiator — more betting options per event than any US-licensed competitor. Pre-game markets on a major NFL game can include 150+ options: touchdown scorers, yardage bands, drive outcomes, and referee over/unders. Live streaming is free for account holders on 150,000+ events annually. Edit Bet lets you adjust open wagers before the event ends. Request a Bet surfaces custom markets not available in the standard catalog.

• Pre-game: 150+ markets on major events (vs. 30-50 at US-native books)
• Live betting: full in-play suite with real-time odds
• Live streaming: 150,000+ events per year, free for account holders
• Edit Bet: modify open bets before event outcome
• Request a Bet: custom market construction
• Cash out: early settlement on pre-game and in-play bets

Fees & promotions

Welcome offer is bet $1, get $365 in bonus bets — structurally different from the deposit-match or no-sweat bets common at US books. Ongoing promotions include in-play offers, double chance boosts, and parlay promotions. The vig on Bet365 is competitive with the global standard — often tighter than FanDuel and DraftKings on major markets.

Availability

Bet365 is licensed in New Jersey, Colorado, Ohio, Kentucky, Iowa, and Virginia. Not available in New York, Texas, Florida, California, or any state outside this list. The six-state footprint is expanding but slowly — Bet365 has historically been selective about US market entry.

Final take

Bet365 is the answer to the question 'what does a world-class sportsbook look like in the US?' — deeper markets, live streaming, and the Edit Bet feature set a new standard for serious bettors. If you're in one of its six US states and you handicap seriously, Bet365 belongs on your phone. Use it for market depth; use FanDuel or DraftKings for promotional value on major events.